False Memories Using The Deese / Roedinger - 1262 Words

Human minds are filled with all different kinds of memories. From short term memory to long term memory, people’s every day routines are heavily influenced by the memories they possess. Remember the time in elementary school when you peed your pants, or the time in high school when you got to kiss your crush, or how about that time you saw your favorite celebrity star in the mall? What if these memories were not actually real? Are they memories or are they made up stories? Mendez and Fras (2011) suggest that false memories are just recollections of events that did not occur. These memories could be your imagination or a he said she said story heard through the grapevine. False memories can be created by misattributing the source of the information (Sternberg, 2011). Examples of confusion that could lead to false memories can consist of intentions turned into actions, imagination turned into perception, or something only heard about turned into perception (Sternberg, 2011). One of the ways researchers measure false memories is using the Deese/Roedinger–McDermott paradigm (DRM) (Mendez Fras, 2011). Mendez and Fras suggest that the use of the DRM, â€Å"indicates that false memories are associated with the need for complete and integrated memories, self-relevancy, imagination and wish fulfillment, familiarity, emotional facilitation, suggestibility, and sexual content† (2011). Mendez and Fras also state that FMRI studies show that the area of the brain associated with false

`` American Cool `` By Joel Dinerstein - 1022 Words

Joel Dinerstein, a professor at Tulane University, along with Frank Goodyear, a photographer scholar, shaped the â€Å"American Cool† exhibit at the National Portrait Gallery in the nation’s capital. They selected 100 coolest Americans based on â€Å"original artistic vision,† â€Å"cultural rebellion,† â€Å"iconic power or instant visual recognition,† and a â€Å"recognized cultural legacy.† However, they did not include William Henry Gates III, who is widely known not only for his original artistic vision in the development of the personal computer, but also for his instant visual recognition in the fields of technology and philanthropy as well as for his cultural legacy on the Bill Melinda Gates Foundation. Bill Gates had an original artistic vision to†¦show more content†¦As a consequence, Gates devised the mouse to its already established interface. Eventually, other companies began to develop similar computers featuring screens and other controls similar to the mouse. However, Gates vision was unique because he wanted his computer to reach the general public while those other companies were targeting only big companies and wealthy people. Nowadays, almost everyone around the world has a personal computer. Equally important, the implementation of a screen and a mouse helps programmers develop advanced programing languages with ease. Gates’ company Microsoft and the Bill Melinda Gates Foundation have instant recognition around the globe. Windows is almost on every computing device in the world. For instance, Microsoft has invented the world’s most successful word processor. Today, Microsoft’s Office program is the most recognized in every business and home. Everything from PowerPoint to Excel to Outlook to Publisher has changed the way people and businesses think regarding editing, presenting and sharing documents. Few companies are able to globalize their products like Microsoft did. For instance, Apple managed to reach the global markets when they launched their first Macintosh; however, they did not receive the same recognition as Microsoft personal computers did. Similarly, the Bill Melinda Gates Foundation is one of the most recognized and largest

Analysis Of The Book I Ain t Preachin - 872 Words

Passage and Page Number: I ain t preachin no more much. The sperit ain t in the people much no more; and worse n that, the sperit ain t in me no more. Course now an again the sperit gets movin an I rip out a meetin , or when folks sets out food, I give em a grace, but my heart ain t in it. I on y do it cause they expect it. pg.27 Reference: When Tom Joad sees Jim Casy as he walks to the Joad ranch after being dropped off from the truck, he asks Jim Casy if he preaches anymore because he remembers Jim Casy as a preacher. Jim Casy says he does not preach anymore because he does not believe in God. After he went into the forest and rediscovered more about life, he changed the way. Jim Casy has moved on from what he used to do to a new understanding to religion and life. Commentary: This passage is very significant in knowing where Jim Casy is coming from. This passage also shows that after Jim Casy went into the forest, he became a changed man. He begins to represent the prophet and leads the Joad family spiritually. He finds his own definition of spirituality and somewhat represents transcendentalism. His philosophy is different from what the Christianity is and he decides not to be a preacher anymore. Through his teachings throughout the novel, he has become a spiritual guide for the Joad family as they head west to California. His philosophy is also similar to the other new variations to the Christianity where Mormons for example have their own

Seminar in Global Supply Chain Management Essay - 2825 Words

Seminar Research Paper By Mars Mellish DDBA 8510 Seminar in Global Supply Chain Management Dr. Moutaz Abou-Robieh Walden University June 30, 2013 Abstract This paper was done to cover the DDBA-8510-1 Seminar Global Supply Chain Management final seminar research paper. Supply chain management, is the active management of supply chain activities to maximize customer value and achieve a sustainable competitive advantage. It represents a conscious effort by the supply chain firms to develop and run supply chains in the most effective efficient ways possible (Handfield, 2011). Global Supply Chain Management involves a business or a company’s worldwide interests and suppliers rather than simply a local or national orientation.†¦show more content†¦These devices are imperative for global supply chains. The farther the goods are from the final endpoint, the riskier its arrival. Before RFID scans, supply chain managers took inventory weekly or monthly to track sales and supplies. Now, many companies like Wal-Mart track their products with RFID technology. The RFID readers’ purpose is to cross-examine RFID. Advantages and Disadvantages of GSCM Some advantages of global supply chain management for businesses are to increase profit and sales, globalization increases sales because various market options are open, reduces the pressure of relying on local business, competitive advantage, enhance speed and efficiency, product cycle time reduction, and lowers supply chain cost. Some disadvantages of going global in regard to supply chain management is investment of money, time and resources, supplier selection and relationships can become very challenge. The norm disadvantage is as companies go global cooperating within groups and organizations could be very challenge. With cultural barriers, foreign tax laws and regulations companies going global should understand it may take years for supply chain to gain rewards and increase sales. According to Nahla (2013) the greatest benefits of global supply chain management are 1. As opposed to a poorly organized supply chain a global supply is extremely competitive and so you can obta in a really good price for supplies thatShow MoreRelatedInventory Control And Search Of Supply1330 Words   |  6 Pagesphases of needs assessment, inventory control and search of sources of supply. Needs assessment is: The determination of the required needs of materials, products and services in the required quantity and quality to provide the service. Inventory control and identification of new needs to be ordered: Balance of identified needs with the existing inventory in order to determine the re-ordering need. Search for suitable sources of supply for the new materials and services to be procured. 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Playing Billy Beane Free Essays

Since publication in 2003, Moneyball has entered the baseball dictionary.   When a team decides to brush off traditional strategies, they are said to be playing moneyball. This is what Billy Beane, the general manager of Oakland Atheltics and the hero of Moneyball, is best known for. We will write a custom essay sample on Playing Billy Beane or any similar topic only for you Order Now    Beane, as a player was not so great, but as the A’s manager at the sidelines, he started a revolution. In a nutshell, Beane knows how do more with so much less.   The A’s $55 million salary fund would pale in comparison to the Yankees’ $205 million (Hammonds 84).   Given the economics, Beane admits they can’t do the same things the Yankees do.   But with roughly one-third of the Yankees’ salary cap, the A’s still managed to finish big with the second-best win-loss record in the league—next only to the Yankees. How did Beane do it? Beane’s tactics and exploits off the field were the center of Michael Lewis’ Moneyball: The Art of Winning an Unfair Game.   Professional baseball is a sport divided by teams who have much and teams who have none.   It is a derby between big-market teams who wave hefty paychecks temptingly under the noses of star players and smaller clubs who scrap for what’s left. That is the first managerial philosophy of Beane—scooping up potential team assets that rivals have ignored and undervalued.   As far as Beane is concerned, statistics and math work but only when they properly correspond to a player’s economic value. (86)   The Beane formula is to find players on the rise, potential superstars who are not red hot at the moment but could catch fire later on.   He will keep them until market catches up, give them away at a point he can no longer compete. A classic example was when Oakland signed 28-year-old Matt Stairs, a washed-up outfielder from the minor league.   Beane got him for $130,000 per year in 1996. Everyone though it was a bad catch, everyone except Beane.   But the former first round pick was right.   Over the next four years, Stairs hit the ball.   In 2000, his performance dipped as his market price went up.   Then Beane let him go for a pitcher. For Beane, every recruit has a potential to make it big.   Every move has its own risk but also its own purpose. Instead of looking at a player’s batting averages, fielding, or getting fascinated with his home runs, Beane focused on walks, on-base percentages and power. (85)   Oakland sought for players who can get on base like patient hitters who could tire out the opponent and finish it with a walk or a base hit.   The A’s type of player is one who can contribute in ways other ball clubs do not value as much. Beane is an expert in exploiting market mismatches.   He firmly believed that the criteria and standards set by scouts and managers in spotting players have been previously illogical.   Beane is gutsy, he takes risks.   But unlike most general managers, he finds a way to reduce the risks as the season progresses. He has learned the importance of calculated opportunism and this was evident in the 2002 draft when the A’s went the all-college approach. Gone are the days when general managers judge potential players by their sheer abilities.   These days, in a sport that has become a serious money-making venture, economic feasibility prompts every decision.   At the same time, as general manager, he says he had to evaluate players not only by their current feasibility but also his future trend. Citing all the numbers and statistics, Beane says baseball is predictable. (87)   He says there is always a way to least risk.   Like a true economist, he believes there is a great chance that the team will get some return on a particular asset. With Beane’s unconventional sports economics, Moneyball has been recognized not only by sports critics but also by economists.   Beane knows the baseball market place.   He acknowledges the gap between the market and the player’s value.   Knowing that market price and a player’s performance do not follow the same rules, he made sure to leave a way to narrow the gap. Considering the fact that Oakland cannot afford much, Beane has learned to thrive within windows of opportunity.   Like a baseball analyst says, the A’s are in a â€Å"commodity-management business†.   Beane’s philosophy is to keep the organization as flexible as he can.   He is good at creating options and the same time knows how to look at things the grown-up way.   Players are commodities with a tag price and the good thing is he knows whether that commodity is sinking or rising. As a general manager, Beane also knows that he has to rebuild.   The stakes evolve and therefore expecting continued success by doing the same things over and over has become impossible.   For Beane, it’s a matter of â€Å"identifying the moment.†Ã‚   One has to be creative enough to know when to trade off existing players and start fresh.   He cautioned however that when one chooses to rebuild, he must give it all.   No hesitations.   All or nothing.   It’s either a team rebuilds or not. As general manager, Beane also makes sure the players and the coaching staff knows who’s the boss.   Beane says he takes full responsibility of what happens in and out of the field.   He believes in giving his directors autonomy but during critical decision-making, he says he has to be there and cast his lot. A baseball club has a tight inner circle.   There is no bureaucracy and hours of organizational meetings fishing for hundred different opinions do not happen. Beane’s managerial style deviated form the traditional.   He acknowledges that all he can afford is to operate within windows of opportunity.   He has perfected the formula of matching a player’s performance metrics with his economic value.   He knows how to use his guts and correspond it with the statistics on paper that other teams might ignore. Oakland is an underfinanced team and it cannot afford superstars.   As the boss, Beane is expected to think differently, take risks, and effect changes.   At a time when scouts judge players by computers, Beane decided to oversimplify the thought.   Baseball’s traditional sabermetric community has been critical about this approach saying baseball’s math is much complex than Beane likes to admit. However, Beane insists that he recognizes the importance of statistics and that numbers are still at the heart of what the A’s do when they are out in the field.   The only difference is that Beane does not content himself with just what percentages or averages say.   He has learned how to relate this with how much a player is truly worth. As a baseball insider, Beane understands that the sport is predictable.   This gives Beane the chance to play the casino.   There is no way he could lose. The painful truth however is that building and sustaining are two different things all together.   With the A’s doing much with less, it is safe to assume that Beane as general manager has been successful in building.   The question now is can he sustain it?   Will the A’s keep on winning?   Between building and sustaining, the latter is much difficult to come by. Works Cited Hammonds, Keith. â€Å"How To Play Billy Beane.† Fast Company Magazine. April 2003: 84-87.    How to cite Playing Billy Beane, Essay examples

We Like It free essay sample

My persuasive speech will be on the topic of Animal Testing. Animal testing is the testing and experimentation of products on animals to test the safety levels and reactions. I chose to select this topic, because it really bothers me that animal testing is still allowed today. I have pets, and all my friends have pets and its just something I could never imagine them going through. I will need to find information concerning the laws on animal testing, the different types of animal testing used, the types of animals used, a list of companies that use animal testing, the harmful effects, and the benefits of animal testing. This information is free on the web, and it is a credible source. There are many articles and documentaries on animal testing. For example, http://www. time. com/time/health/article/0,8599,1815241,00. html , is a reliable resource out of Time Health Magazine. This is an important topic for this audience, becuase most of us own pets, or our friends have pets, and no one would ever want to see them get hurt or suffer. The audience already knows that animal testing is cruel, but they do not yet know the details and the hard cold facts behind the topic. The audience needs to know the different products that they are using that are being used for animal testing, and what their products are being tested on animal wise. I will adapt this to my audience by using their pets as examples, relating it to everyday products we use, and encourage them to make a difference in their lives, because it could help save an animal. Persuasive Speech Outline Purpose: To persuade the audience that animal testing is cruel and unnecessary. Thesis: We need to work together to stop animal testing. I. What is animal testing? a. Background on animal testing b. Products used during animal testing that we u use every day. II. How animal testing affects us and the animals a. How animal testing affects the animals b. How animal testing affects us as human beings. III. What we can do to stop animal testing. a. Actions we can take b. Alternative solutions to animal testing Introduction: A. Attention Getter: In the year 2000 over 2 million animals were used for animal testing in the UK. Animals are being used from all over for animal testing that ranges from drugs to our simple everyday shampoo. Almost every medicine, or treatment you have ever used has been tested on innocent animals for your benefit. B. /C. Relevance/Credibility: I have a dog at home that I absolutely love, and would never want to see her get hurt, or see something bad happen to her. Most of us all have pets at home, and if we dont, we definitely know someone that a beloved pet. Could you imagine seeing your pet get tortured for your own sake? Animal testing has become the sole method to testing products and medications prior to human use. D. Thesis: We need to work together to stop animal testing. To fully understand the terrible act of animal testing, I will first answer what animal testing is exactly, then I will explain how it affects both the animals and us, and finally we will learn how to take steps to stopping animal testing. Conclusion: Now that we know how cruel and unnecessary animal testing is, we can take steps to putting it to an end. We now know what animal testing is, how it affects us and the animals, and what we can do to stop it. If you cant imagine seeing your innocent pet getting tortured day in and day out why should any other similar animal have to do the same? Persuasive Speech Final Outline Purpose: To persuade the audience that animal testing is cruel and unnecessary. Thesis: We need to work together to stop animal testing. Claim: Value Organizational Pattern: Problem-Solution I. Introduction A. Attention Getter: Each Year, over 100 million animals are used for animal testing worldwide. Animals are being used from all over for animal testing that ranges from drugs to our simple everyday shampoo. Almost every medicine or treatment you have ever used has been tested on innocent animals for your benefit. black screen) B. /C. Relevance/Credibility: (Visual of sutter) I have a dog at home that I absolutely love, and would never want to see her get hurt, or see something bad happen to her. Most of us all have pets at home, and if we dont, we definitely know someone that a beloved pet. Could you imagine seeing your pet get tortured for your own sake? Animal testing has become the sole method to testing products and medications prior to human us e. (Black screen) D. Thesis: We need to work together to stop animal testing. E. Preview: To fully understand the terrible act of animal testing, I will first answer what animal testing is exactly, then I will explain how it affects both the animals and us, and finally we will learn how to take steps to stopping animal testing, and the alternatives to animal testing. Transition: To begin, we will learn about the facts and figures of animal testing. II. Body A. Animal testing is a cruel procedure, and there are many things that we need to know about it to fully understand it. 1. (Visual) Everyday innocent animals are harmed during animal testing. They are forced to endure chemicals and products being put on their skin, eyes, stomach, and lungs. According to the website Peta. org’s Animal Testing 101 article, â€Å"Monkeys are addicted to drugs and have holes drilled into their skulls, sheep and pigs have their skin burned off and rats have their spinal cords crushed. Tiny mice grow tumors as large as their own bodies, kittens are purposely blinded, and rats are made to suffer seizures. In archaic medical training courses, pigs and dogs are cut open and killed and cats and ferrets have hard plastic tubes forced down their delicate throats. Animal testing isn’t even 100 % accurate, because animal’s biological makeup is different than our own, and the results are usually misleading. Testing is required for certain drugs, vaccines, chemicals, cosmetics, and other products we use on our bodies, or put in our bodies. Most tests kill over 2,000 animals every time they are used. 2. There are many companies whose products we use on a day to day basis, that still use animal testing. Here are a few†¦ *JohnsonJohnson(Visual) *Aveeno(visual) *Crest(visual) *Downy(visual) *Febreze(visual) *Maybelline(visual) *Pantene(visual) *Suave(visual) *Tide(visual) *Vaseline(visual) *Windex(visual) Transition: Next, we will visit the effects that animal testing has on both animals and humans. (black screen) B. Animal Testing is a cruel, unnecessary act that negatively affects both animals and humans. 1. (Visual ) In Time Magazine’s article How Much Does Animal Testing Tell Us? By Laura Blue, a significant point is mentioned, â€Å"We often hear you cant give aspirin to cats because its toxic to them, or you shouldnt give chocolate to dogs. Chocolate, which is very safe in humans, is not safe in dogs. † Animals are not the best method to test chemical products on, because their biological makeup differs from ours, like I stated earlier. All of the side effects of animal testing are negative to them, and include conditions such as Illness, skin irritation, pain, genetic mutation, and almost always result in death. The animals come from many places such as zoos, compounds, and breeders. Although the animals may be suffering physically from the pain and torture, they are also suffering by being taken away from their home environment’s and family’s. It has also been scientifically proven that animal’s feel pain and emotion cognitively as well. (Black screen) 2. It is argued that Human’s benefit from animal testing, because in return we do not have to be tested on. In reality, most of the results coming from animal testing do not correlate with human beings reactions. According to the article Ethical and Scientific Considerations Regarding Animal Testing and Research by Hope Ferdowsian and Nancy Beck, â€Å"Recent systematic reviews of treatments for various clinical conditions demonstrated that animal studies have been poorly predictive of human outcomes†¦Ã¢â‚¬  Therefore, why use animals for testing, when the results aren’t even worth anything? Transition: Finally, we will learn how to help put an end to the detrimental process of animal testing. C. If we know the right steps to take, we can all help to put an end to animal testing once and for all. 1. One of the things we can do to stop animal testing, is buy cruelty-free products. We can also invest in cruelty free companies stocks, bonds, and mutual funds. Cruelty free companies are businesses that do not support animal suffering. We can also join organizations against the cruelty of animals such as PETA, in an effort to exploit the companies that do test on animals. Lastly, we can write to our representatives in congress, asking them to reconsider the ethics of animal testing, and help to put an end to it once and for all. . Along with our efforts to put an end to animal testing, it is also important to know the alternatives to it. (Visual) An in vitro human skin equivalent was created to directly mimic all the characteristics of human skin. According to the article Human Skin Equivalent as an Alternative to Animal Testing by Heike Mertshing and Michaela Weimer â€Å"The 3- D skin equivalent can be viewed as physiologically comparable to the natural skin and therefore is a suitable alternative for animal testing. Also, according to the GEARI websites page on alternatives to animal testing, some other options to consider are â€Å"Computer modeling, Improved statistical design, and the LLNA. †(black screen) Transition: By learning all about the cruelties of animal testing, it is time for us to make a change and to put a stop to it once and for all! I. Conclusion: (Visual) Now that we know how cruel and unnecessary animal testing is, we can take steps to putting it to an end. We now know what animal testing is, how it affects us and the animals, and what we can do to stop it. If you cant imagine seeing your innocent pet getting tortured day in and day out why should any other similar animal have to do the same? Persuasive Speech Annotated Bibliography Persuasive Speech Annotated Bibliography Blue, Laura. (2008). How Much Does Animal Testing Tell Us? Retrieved October 20, 2012, from http://www. time. com/time/health/article/0,8599,1815241,00. html PETA (N. D. ). Animal Testing 101. Retrieved October 20, 2012, fromhttp://www. peta. org/issues/animals-used-for-experimentation/animal-testing-101. aspx Ferdowsian, H. R. , Beck, N. (2011). Ethical and Scientific Considerations Regarding Animal Testing and Research. Plos ONE, 6(9), 1-4. doi:10. 1371/journal. pone. 0024059 Mertsching, H. , Weimer, M. , Kersen, S. , Brunner, H. (2008). Human skin equivalent as an alternative to animal testing. GMS Krankenhaushygiene Interdisziplinar, 31-4. Justin. (N. D. ). Alternatives to Animal Testing: Or, Alternatives to the Use of Animals in Research. Retrieved October 20, 2012, from http://www. geari. org/alternatives-to-animal-testing. html

Issues in International Business GDP

Question: Discuss about theIssues in International Businessfor GDP. Answer: Introduction Internal business has been increasing tremendously since the year 2000, with multiple companies expanding abroad to gain several benefits(Hodgetts, 2006). International trade has multiplied more than a hundred times since 1955 with globalization accounting for more than 25% of world GDP. But internalizing of businesses poses a number of challenges inspite of its several benefits. Benefits from international trade include easy access to resources, markets, technical expertise, production inputs, and lower labor costs and so on. Challenges from international business include cultural, constant flexibility to adapt to changing environments, political risks and risks from strategic choices(Bjrkman, 2007). The scope of this report is to study and analyze the potential cross-cultural impact on international business. Whereas discussion on international business can be extended to lengths, but this paper reviews scope of Singapore business culture with that of United States of America. Hofs tedes cultural dimension is an important tool that helps in analysis of cross-cultural parameter, which is used for discussing the two countries issues in international business. In the report host country is USA whereas home country is Singapore, hence we are considering a business from Singapore internationalizing in USA. Figure 1 : International Business Singapore with United States of America Source : (Incorporation, Retrieved on 16th November 2016) Cultural Analysis of Host Country Cultural includes traditional habits, behaviors, belief and conduct of people from a particular country or origin. There are several components and ways in which culture can be divided or analyzed as demonstrated below; Aesthetics includes imagery and artistic aspects of a culture which includes music, painting, dance, drama and architecture and so on. In United States due to the liberal and democratic point of view, business from other culture especially selects vibrant color in product packaging or advertising as blue or red. Whereas in Singapore colors combinations is preferred, reflecting culture influenced by ideologies and traditions(Kim Cheng Low, 2006). Music used in advertisement often relate to a persons sentimental, emotional or traditional values. Values and Attitude forms ideas, beliefs, customs that individuals are attached to. Attitudes form evaluations of feelings and behaviors of individuals. USA has high value towards their job and low towards their family in comparison to Singapore(Gelfand, 2011). Manners and Customs refer to appropriate ways and methods of speaking, behavior and conducting oneself. USA people as well as business have a more friendly approach to doing business and do not have such customs that needs to be maintained. In Singapore, manners and customs forms the pillars of individuals as well as businesses, thus one needs to be aware of them and abide by them. Religion refers to the human values that are developed from religious beliefs. Religion shape a person understands of work, god, and material goods and so on. USA has a mixed cultural society with majority people belonging to Christian community. But people do not observe their religion stringently. In Singapore majority religion is Christianity, Buddhism with high level of emotional dependence on it. A business from Singapore operating in USA will not face major issue in terms of religion, as both have similar religion but traditions differ(Trocki, 2006). Social Structure includes a cultures fundamental aspects as social groups, positions, friendship and so on. In USA majority of the social structure includes nuclear families or live-in couples, homosexual couples and so on. In Singapore joint large family with relatives is common. In Singapore people generally like to associate and belong to a particular group which is not the case in USA, where people enjoy their freedom from a small age(Luo, 2007). Personal Communication includes ways and processes to convey feelings, thoughts, knowledge, speech, action and writing. USA has its official language as English and all transactions in business are conducted in English. In Singapore official language is English as well as Mandarin. Business from Singapore entering in USA will not face much trouble while conducting business, as they are conversant in the language. Physical Environment includes the various physical attributes of a place which helps in culture transfer. USA has diversified topography, whereas Singapore is an island(Rugman, 2009). USA has been influenced by diversified type of cultures which is reflected in its demographic processes. Singapore has been mostly been impacted by Chinese, who have traditional structure and value systems. Though Singapore has overcome certain dimensions of its past cultures, it is yet to overcome all of them. Business Culture of the Host Country USA has a Westernized culture, in Singapore most of business aspects are westernized apart from certain tradition that has been inherited from the Chinese and Christianity(Incorporation, Retrieved on 16th November 2016). Business environment in USA is characterized by presence of a large number of multinationals and global businesses. They are highly competitive and innovation is their key driving force. Individuals in USA are highly dependent on internet for their transactions as well as for their promotions. Business operating from Singapore in USA needs to focus on personal needs to an individual more and shape advertisements and promotions accordingly. USA also has high reliance on entrepreneurial spirits as against Singapore. USA offers a huge and versatile market for various kinds of products and services with high amounts of dynamism(Bjrkman, 2007). They value time and innovation in processes as well as products. As against business environment in Singapore which in larger sense is dominated by traditional methods of doing business. Hofstedes 5 Cultural Dimensions Analysis of the Host Country Geert Hofstede formed and developed a framework for cross-cultural communication analysis. He used various dimensions of culture in order to explain difference amongst two cultures(Soares, 2007). Cultures in USA and Singapore can be analyzed using this mechanism to understand areas in which difference lies as follows; Power Distance, is measured as the aspect of inequality or degree of power an individual exerts over the others behaviors and ideas. As individuals are not equal in a society, power distance expresses attitude of culture to measure such inequalities. As USA is a fully transformed, developed westernized economy with freedom of speech, power distance is minimum amongst people(Adler, 2007). In Singapore power distance is high due to existing Chinese culture, values and traditions in their system. In Singapore powerful individuals often exert influence over the non-powerful to mold ways according to their benefits, be it in political or business relationships(Tung, 2008). Business from Singapore operating in USA will need to ascertain that they do not exert any power on employees or business personnel in this regards. As they do not value such power exertion and sees it as having negative influence. Individualism is measured as the degree of independence enjoyed by various members of a society. In individualistic societies people look after themselves as is the case in USA whereas Singapore is Collectivism based society, where individuals prefer to belong to a group. In USA majority of people stays alone without family or being in a group, whilst in Singapore people prefer to belong to a family. Americans premise comprising of liberty and justice for all, highlights rights provided to citizens by government. They have a loosely-knit society where people look after themselves. Americans often do business with unknown people as there are not shy and demonstrate self-reliance(Taras, 2012). Any business from Singapore considering diversion to USA needs to consider and respect USA trends for individualism. Masculinity indicates extent to which society provides importance to its male gender, competition, success. Low score on feminity refers to dominant values in society as well as quality of life. USA score of Masculinity is at 62, reflecting their masculinity drive in society. At school, work and other areas, Americans reflect their high masculinity index with demonstration to perform in best possible ways. People of USA often talk regarding their achievements in life and success. In job setting they have specific targets for accomplishment or for showing their capabilities to perform at a job. Monetary rewards motivate Americans the most and they have a positive dynamism in their society which reflects their willingness for betterment perspective in every aspect(Drogendijk, 2006). In Singapore though it is a westernized society, yet they do not have such high masculinity values and they are dominated by family and social values more. Businesses from Singapore can use monetary and rec ognition reward to motivate their employees by setting up achievable targets. Whereas in Singapore motivators will consider extrinsic motivators. Uncertainty Avoidance is the ambiguity that one feels threatened by unknown situations. Cultures often try to avoid beliefs as well as institutions through which they feel threatened, is demonstrated in their score on Uncertainty Avoidance. USA has a low score on Uncertainty Avoidance of 46 as they have a high degree of acceptance towards new ideas, innovations, and willingness for trying something different or new. Whereas in Singapore the score is particularly low reflecting that individuals are less eager to try new ideas or processes that they are not familiar with(Johnson, 2006). Business from Singapore diverting into USA can hope to develop new processes and products through way of their normal proceeding which is not the case in Singapore. Figure 2 : Hofstede's Cultural Dimension Singapore with United States Source : (Christian, Retrieved on 16th November2016) Long-term Orientation is the factor where a society maintains some links with its past for dealing with present and future challenges(Jackson, 2008). USA has a score of 26 on this dimension whereas Singapore has a relatively high score. High score indicates pragmatic approach to prepare for future. People of USA have a tendency to analyze new information without any pragmatic approach. They have a mental bend of mind with high practicality. They have strong ideas and views regarding right and wrong, where they can make their own decisions. Therefore, businesses in USA present a shorter time view of their performance on quarterly basis, which is also considered by individuals as the motivating factor for achieving higher results. In Singapore this score is typically high as there is a high reliance on traditional beliefs and performances. Businesses from Singapore need to have respect and tolerance of people of USA in this factor as it is quite different compared to its own country. Indulgence is the extent to which individuals attach control over their impulses or desires. A weak control over impulse is referred to as indulgence and having strong control is called Restraint. USA have an Indulgent score of 68 as it has belief to work hard. They exert stringent control in areas where they want controlled activities(Kirkman, 2006). Singapore has a relatively low score in comparison to USA as it has a more Restraint approach. In this parameter as well Singapore and USA is quite deferent hence businesses from Singapore needs to understand and analyze this dimension for conducting and developing good business relationships. Singapore is a country from Asia whereas USA is a typically westernized country, there ways and processes differ significantly. But with rapid globalization and internationalization of businesses, Singapore is rapidly transforming itself. Singapore is trying to match up westernized means and procedures such that it can emerge as an Asian hub for business and gain economically. Recommendation and Conclusion USA is a land of diversified cultures and immense opportunities. It offers an immense market with varied needs and huge capabilities that can be utilized by businesses. Singapore on the other hand is a developing country, where its companies are trying and expanding into international business to make their mar felt. Several businesses from Singapore is present today in multiple parts of the world and is highly successful. When a business considers diversifying into USA, it needs to do a proper cultural analysis of the Hofstedes study that has been undertaken. Whereas both the countries enjoy some amounts of similarity in their culture, they are highly diverse in their needs and demands. 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